I truly believe that watches exist purely to make their owner happy. So, if someone thinks they like a watch, and you want to be nice, you have to help them check that their attraction to watch is more than surface deep, without gratuitously undermining them. Right?

So, one of my two friends who take a genuine interest in my watch purchases emailed me with a snapshot of watch they had just seen, and fancied getting. I think she's already got three watches - clearly my influence is rubbing off - and this would be her priciest yet. Now, what gentle questions should I have asked about it:

I went with asking if the subdials were big enough in the flesh, and complimenting the colour and the vertical brushing of the dial. I didn't say, "ah, an undersized subdial, stranded in the middle of the dial, just like the Patek Calatrava!"